election campaign
"Har Hath Shakti, Har Hath Tarakki", "Yuva payen nayi rahen", "Rajneeti nahi, Kajneeti”. Have you ever heard anyone hum this in bus or metro, even for fun? The answer is "No" But why? Because these are some of the weakest catch phrases that could possibly be used in any election campaign. Not only do they not catch our imagination, they don’t even rhyme which is the minimum requirement of a catch phrase. And then, they also use words that do not exist. Had you ever heard the word ‘Kajneeti’ until you saw it on a Rahul Gandhi poster? I am cent percent sure that these catch lines were produced by people who do not think in Hindi. They probably came up with these lines in English, translated them into Hindi and then sold them to Rahul Gandhi who neither thinks in Hindi nor understands the nuances of the Hindi language. Rahul simply doesn’t know what will strike the chord with Hindi speakers. Remember what he said at Ghaziabad, “Aap aisa neta chuniye jo aapke saath mitti mein mil jaye,” or what he said in Gujarat, "Ye mahilayen doodh deti hain tab ja ke Amul banta hai"
Compare this with BJP’s catch phrase – “Abki Baar Modi Sarkar”. Ever since the election fever staretd, this catch line has caught the imagination of Indians at large. So, anybody who wants to campaign for Modi, can add his own line rhyming with “Abki Baar Modi Sarkar” and there you go, the campaign flows on its own . The party’s campaign team made only a shoet , its supporters customised it to appeal to the local voters and the reach of the message is maximised. So you see everyone having their own version of this slogan. Even kids have made their own versions.
Then, take the example of “Achchhe din aane wale hain.” It is such a simple, easy-to-remember sentence that you will often hear someone say this in a marketplace in some or the other context. The “Achchhe din aane wale hain” campaign ends on a positive note. Characters are happy, they are smiling, and that leaves you too, with a smile, whether you like Modi or not.
But look at the Congress’ ad campaigns coming on tv. They aren't warm and colourful. They are grey and cold. You will not find the characters in the ads smile. They seem to be telling you something, but their face would tell you that they themselves don't believe i it. In each of the campaigns, you will find the characters tell you with a gloomy face – “…Mera vote Congress ko”. Congress party could have used the “achievements” that Rahul Gandhi keeps referring to in his rallies and the ads could have come out nicer with happy faces expressing their intention to vote for Congress because they want their good times to continue..
A party that has been in power for two consecutive terms should seek votes for their own achievements rather than in the name of a “wolf” that will come and eat them up. But then, Congress party's confidence is at an all time low. So, instead of showing some happy faces who benefitted from the schemes launched by their UPA govt, the party’s ad campaigns show people who are scared of Modi coming to power, people who are in despair. Instead of asking votes for themselves, they ask for votes in the name of Modi.
Anyone who thinks that marketing a party in power is like marketing a soap that will kill the deadly germs, is a big fool. If the election campaign of a party in power is based on negativity, it is bound to fall flat. Cogressmen will learn this truth the hard way on 16 May 2014. more
Compare this with BJP’s catch phrase – “Abki Baar Modi Sarkar”. Ever since the election fever staretd, this catch line has caught the imagination of Indians at large. So, anybody who wants to campaign for Modi, can add his own line rhyming with “Abki Baar Modi Sarkar” and there you go, the campaign flows on its own . The party’s campaign team made only a shoet , its supporters customised it to appeal to the local voters and the reach of the message is maximised. So you see everyone having their own version of this slogan. Even kids have made their own versions.
Then, take the example of “Achchhe din aane wale hain.” It is such a simple, easy-to-remember sentence that you will often hear someone say this in a marketplace in some or the other context. The “Achchhe din aane wale hain” campaign ends on a positive note. Characters are happy, they are smiling, and that leaves you too, with a smile, whether you like Modi or not.
But look at the Congress’ ad campaigns coming on tv. They aren't warm and colourful. They are grey and cold. You will not find the characters in the ads smile. They seem to be telling you something, but their face would tell you that they themselves don't believe i it. In each of the campaigns, you will find the characters tell you with a gloomy face – “…Mera vote Congress ko”. Congress party could have used the “achievements” that Rahul Gandhi keeps referring to in his rallies and the ads could have come out nicer with happy faces expressing their intention to vote for Congress because they want their good times to continue..
A party that has been in power for two consecutive terms should seek votes for their own achievements rather than in the name of a “wolf” that will come and eat them up. But then, Congress party's confidence is at an all time low. So, instead of showing some happy faces who benefitted from the schemes launched by their UPA govt, the party’s ad campaigns show people who are scared of Modi coming to power, people who are in despair. Instead of asking votes for themselves, they ask for votes in the name of Modi.
Anyone who thinks that marketing a party in power is like marketing a soap that will kill the deadly germs, is a big fool. If the election campaign of a party in power is based on negativity, it is bound to fall flat. Cogressmen will learn this truth the hard way on 16 May 2014. more
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Dear Editor, Aaj TakTV . SUB : MEDIA FALSEHOOD - AAJ TAK TV DEBATE 5pm ON 23/04/2014. Media is deliberately twisting facts to help their old friends "THE CONGRESS ". Media very well knows that SHAHI IMAM or any others Muslim cleric for that matter has never supported and will ever support BJP come what may . But media is not tired of balancing debates of Muslim tactical voteing calls by contriving wrong theories and notions . It is only in India and no where else in the world that Media spreads falsehood for the viewers. Point in question is as under . Again and again , the question is raised by Media Anchors that in 2004 SHAHI IMAM supported BJP . The factual position is that SHAHI IMAM never supported BJP . HIS WORDS WERE " BJP IS NOT UNTOUCHABLE". Can any right thinking person term it as support . NOT AT ALL . At the most it can mean vote for any body . The only reason behind is timid media anchor's Hindu psyche who is afraid of being seen standing against Muslim schools of thought and perceived to be communal . MAY GOD bless these pseudo secular anchors . more
Apr 24
SUB : COUNTRY IN DANGER OF ANTI INDIA FORCES. So long as the graph of BJP was down and SONIA's Congress was in ascendance , the Christian community of the country maintained a secular image . As soon as the position reversed , these Christians came into their true colours . Two examples are being quoted here to prove the point . 1. Till a year ago Mr N. RAM of The Hindu group was strong critic of UPA Govt for its various scams , corruption , price rise and black money . I heard him articulating very strong anti UPA views on TV debates . Now , seeing the possibility of NDA forming Govt , N. Ram has reversed its stated position and has become strong critic of Narendra Modi's development plank . It is difficult for him to see a Christian family losing power . 2. The same is the case with Father FRAZER , the Principal of St Xavier's college Mumbai who has suddenly woken up a day before elections to go viral with email criticising NaMo to prevent formation of NDA Govt. 3. Hindu in its own land is not at all communal , it is the minorities of this country who are communanal . They remain secular only when they are benefited through an communal outfit of their liking at the center like UPA in power .No sooner , they perceive a majority community Govt coming to power , they reveal their true colours . Minority's goal in INDIA is a destabilized shaky INDIA. It serves their purpose if poor of this country remain poor , illiterate , hungry, begging , fighting amongst themselves . They do not wish to see a progressive ,surging , strong INDIA in worlds centre stage . This dents their conversions plank in poor INDIA . 4. Since independence , minorities have been anti Hindu . But after 2002 , they got an anti Hindu platform funded by foreign inimical powers , foreign funded NGOs , Christian missions abroad , left leaning historians and parties , minority religious institutions within the country. All of them started an ANTI MODI industry in the country to brow beat BJP . Post independence , a thousand riots may have taken place . BUT. Does anyone remember who the chief minister of Maharashtra was during the Mumbai riots which were no less deadly than the Gujarat riots of 2002? Does anyone recall the name of the chief minister of UP during Malliana and Meerut riots or that of the Bihar CM when the Bhagalpur or Jamshedpur riots under Congress regimes took place? Do we hear names of earlier chief ministers of Gujarat under whose charge, hundreds of riots took place in post-Independence India? Does anyone remember who was in-charge of Delhi's security when the 1984 massacre of Sikhs took place in the capital of India? How come Narendra Modi has been singled out as the Devil Incarnate as if he personally carried out all the killings during the riots of 2002?" It therefore proves that it is anti modi industry'S virtual platform which they have created and are continuing to foster to achieve ANTI BJP anti india anti hindu AGENDA . more
Apr 24
SUB : COUNTRY IN DANGER OF ANTI INDIA FORCES. So long as the graph of BJP was down and SONIA's Congress was in ascendance , the Christian community of the country maintained a secular image . As soon as the position reversed , these Christians came into their true colours . Two examples are being quoted here to prove the point . 1. Till a year ago Mr N. RAM of The Hindu group was strong critic of UPA Govt for its various scams , corruption , price rise and black money . I heard him articulating very strong anti UPA views on TV debates . Now , seeing the possibility of NDA forming Govt , N. Ram has reversed its stated position and has become strong critic of Narendra Modi's development plank . It is difficult for him to see a Christian family losing power . 2. The same is the case with Father FRAZER , the Principal of St Xavier's college Mumbai who has suddenly woken up a day before elections to go viral with email criticising NaMo to prevent formation of NDA Govt. 3. Hindu in its own land is not at all communal , it is the minorities of this country who are communanal . They remain secular only when they are benefited through an communal outfit of their liking at the center like UPA in power .No sooner , they perceive a majority community Govt coming to power , they reveal their true colours . Minority's goal in INDIA is a destabilized shaky INDIA. It serves their purpose if poor of this country remain poor , illiterate , hungry, begging , fighting amongst themselves . They do not wish to see a progressive ,surging , strong INDIA in worlds centre stage . This dents their conversions plank in poor INDIA . 4. Since independence , minorities have been anti Hindu . But after 2002 , they got an anti Hindu platform funded by foreign inimical powers , foreign funded NGOs , Christian missions abroad , left leaning historians and parties , minority religious institutions within the country. All of them started an ANTI MODI industry in the country to brow beat BJP . Post independence , a thousand riots may have taken place . BUT. Does anyone remember who the chief minister of Maharashtra was during the Mumbai riots which were no less deadly than the Gujarat riots of 2002? Does anyone recall the name of the chief minister of UP during Malliana and Meerut riots or that of the Bihar CM when the Bhagalpur or Jamshedpur riots under Congress regimes took place? Do we hear names of earlier chief ministers of Gujarat under whose charge, hundreds of riots took place in post-Independence India? Does anyone remember who was in-charge of Delhi's security when the 1984 massacre of Sikhs took place in the capital of India? How come Narendra Modi has been singled out as the Devil Incarnate as if he personally carried out all the killings during the riots of 2002?" It therefore proves that it is anti modi industry'S virtual platform which they have created and are continuing to foster to achieve ANTI BJP anti india anti hindu AGENDA . more
Apr 24
Your observations are 100% true and appreciated. BJP truly deserve another chance. Lets all look forward to a happy future for this country and worldpeace. On Tue, Apr 22, 2014 at 1:44 PM, Ravi Bhushan wrote: > more
Apr 23
