Vegetable sauces being passed off as Tomato Ketchup by private labels
Many of the private label manufacturers of tomato based products are trying to pass off vegetable sauce as ketchup to consumers who are unaware of the difference and are getting cheated in the bargain without even noticing it. Retailers such as Big bazaar are selling under their "Tasty Treat" brand something which contains 50% Carrots paste and only 7% Tomato paste but the packaging is such that it only shows tomatoes and consumers think its a tomato ketchup/sauce whereas at the back of the pack, its mentioned in small fonts that its a veg sauce. There are other manufacturers who even use vegetables like pumpkins to add to tomatoes in order to generate higher profit margins. Can we have a more stricter guideline for labelling for consumer information please? more
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By Teena Venkat
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