Dept. of Consumer Affairs (Government of India)

Improving integrity of Online Reviews: Solutions

Below are some if the key issues outlined by you all with regards to Online Product Reviews on eCommerce sites. Kindly review them and share solutions that will help enable consumer access to unbiased reviews or improve the integrity of the reviews.

We look forward to your inputs!
Dept. of Consumer Affairs

Improving integrity of online reviews - Issues

1.Many online product reviews are biased and too positive
2.Many online reviews on ecommerce sites are made up by the sellers themselves
3.Some websites give incentives to customers to get positive reviews
4.Some PR companies are known to provide fake positive reviews
5.Many ecommerce websites apparently don’t allow negative comments to show in the reviews
6.Most online platforms do not have any way to authenticate the identity of the reviewer
7.Companies have teams to vet through any online review that comes on their website or social media pages and don’t let negative ones go through
8.Sometimes websites say that your review has been accepted but it never shows up on the site if it is negative in nature. more

Helpful Connected Consumers Nov 17

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Shyam Shrivastava

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Oct 31

Ranjit Biswas

Make first appropriate provisions in laws to initiate stringent punitive action against those companies which are found guilty of producing falls & fabricated positive reviews in favour of their products; Furnishing detailed addresses and contact numbers of the reviewers should be made compulsory for all eCommerce companies; Prompt punitive action should be taken against the eCommerce companies which fail to redress the consumers' complaints within a stipulated reasonable time, which should include cancellation of their licences ; Laws should have provisions for imprisonment of the company owners in the event of falls reviews and inflated MRPs. more

Nov 12

Prabhakarrao Yerragunta

Yes pl work towards creating the ombudsman for on line trade complaints .and publish it more

Nov 11

MADHUKAR SHETH (Engineer & Dr in Naturopathy)

Jiski Site, Uski Right. Site owner has right to write praise for his products, otherwise why will he create site. If u insist on an NGO writing, then the site owner will create his own NGO and write. Govt can prescribe seller to write factual details like Price, weight/voume or other measurements but writing about quality will always be a problem. Govt can create an authority to punish cheaters, quickly, in 1st or 2nd hearing. more

Nov 11

G. C. Mathur (Convenor-Trustee, Binty (A Voluntary Consumer Organisation), New Delhi)

If the Department can manage unbiased reviews by NGOs involved with comparative testing of products and services covering the online suppliers (like, retail outlets) eg Amazon, Flipkart, etc. will be more helpful. The problem is that companies like Amazon and Flipkart mostly put on line products of a single company without providing competitive choice to the consumers. Also, such companies should also provide an opportunity to check the product and service physically at the end of their vendors in the markets. The option of cancellation of the order and return of the goods on arrival should also be there to the consumer, if found to be unsatisfactory. more

Nov 10

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