Just 1 left in stock ecommerce trick

I have noticed that there are some ecommercensites who "to make the sale" say "just one left in stock" then once you buy and in many cases you go back they still have stock.

Is there anything illegal about such sales tactic or is it permissble ? more  

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I think its ok. I always feel the last one left is a defective piece. I wont buy. It is all perspective. more  
These are all cheap sales gimmicks practiced not only by e commerce sites but also in real estate.. like only 2 flats available and rest sold to make the potential customers to be hooked but after 1 year the same customer comes across the same ad with many flats vacant..The buyers have to be careful as there is no law preventing these type of ads..unfortunately.. more  
It is said in business everything is fair as in the case of war. A business man makes money by playing gimmicks. more  
In most of the occasions people get cheated because of their own foolishness. The sellers resort to different kind of tricks to promote their sales and it is the consumers to decide whether they become the preys of such tricks or not. Once cheated there is no point in blaming. more  
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